PR Newswire | March 1, 2022 - Cision PR Newswire and Nativo announced they have entered an exclusive partnership to integrate earned and paid media through sponsored native placement of brand news and content. Using Nativo’s advanced content technology platform, brands can now get guaranteed placement of their content, including new releases, product announcements, environmental, social and governance (ESG) news and many more brand messages, across thousands of publishers. This partnership between Cision PR Newswire and Nativo will provide new ways for professionals to distribute and analyze content, enabling public relation agencies to sell guaranteed placement packages to their clients.
Benefits of Sponsored Placement:
Sponsored placement delivers the reach and visibility of branded content by creating an editorial placement that links to the press release in a patented native article format. Fitting seamlessly into the publishers news feed, Sponsored Placement matches the visual design and function of the website and directs readers to the content in a sponsored editorial format. Sponsored placement drives three times more engagement than traditional digital ad placement.
"This partnership between two respective leaders in communications and digital advertising will accelerate the convergence between earned and paid media," said Justin Choi, Nativo's Founder and CEO. "More than ever, brands need to engage consumers with authentic stories, and this partnership lets them do that at scale with a new level of control, measurement, and insights."
Nativo, the storytelling platform, offers publishers the flexibility to drive revenue in ways that meet corporate objectives.
Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand