Comscore US Study Shows True Native Outperforms Industry Benchmarks
Our proprietary Native Article format significantly outperforms traditional ad units at every stage of the customer journey.
As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a powerful tool to influence consumer behavior at all stages of the decision-making process.
Nativo commissioned Comscore to evaluate brand metrics from 25 national campaigns and determine True Native’s impact at critical stages of the purchase journey.
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