Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

Issue

A popular sports drink brand had a problem many of us face: proving that digital engagement translates to actual sales. They wanted to lift product sales through a specific measurement provider, NCSolutions.

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Intelligence

Strong engagement through native display formats from past campaigns led to the belief the engagement would translate into sales.

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Idea

Incorporating past learnings and a tailored audience for targeting, combined with frequent optimizations, would capture a strong return on ad spend (ROAS).

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Impact

NCSolutions found that Nativo’s formats significantly outperformed all other ad tech partners on all key lower-funnel metrics:

• $3.1 million in incremental sales
• 6.5x better ROAS than other partner

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Insights

We only scratched the surface of what we can do with sales lift through NCS and still saw great ROAS. With larger budgets, brands can get even more granular on reporting.

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