Consumer Finance Insights Report

Whether it represents opportunity, success, shame or change, the topic of personal finance is one that has a profound influence on consumer behavior and mindset. Shifting in response to market trends and demographic priorities, the consumer finance field necessitates agility and responsiveness from brands in the space.

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In this report, we set out to map the 2024 landscape of consumer finance, including how the definition of wealth has evolved over generations, the specific motivators behind financial decision-making and the content most influential in shaping consumer behavior.

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Download the Consumer Finance Insights Report to learn:

• The overarching consumer outlook on personal finance for 2024
• How financial priorities and pain points differ between genders and generations
• The specific factors that influence how consumers invest, spend and homebuy
• Which types of personal finance content consumers find most valuable

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