When it comes to consumer finance, some truths remain constant: people wish they were more financially literate, saving and budgeting is a shared pain point, and the dream is a lifestyle more about comfort and less about compromise. But where there’s contrast, there’s opportunity—to connect with consumers and provide value.
Learn how to connect wealth and finance goals to a variety of consumers.
GenZers were 3x more likely to select ‘quality of material possessions’ and Boomers were twice as likely to say ‘net worth’.
Create content to help consumers meet these challenges head on.
Make sure to share the right message with the right people.
Consumers are 48% more likely to find articles/editorial content helpful when it comes to finding financial products.
Watch "Consumer Finance Outlook: The Priorities, Pain Points & Opportunities of 2023", a Nativo webinar, on demand now to learn:
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Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands