Consumer Finance Outlook: The Priorities, Pain Points & Opportunities of 2023

When it comes to consumer finance, some truths remain constant: people wish they were more financially literate, saving and budgeting is a shared pain point, and the dream is a lifestyle more about comfort and less about compromise. But where there’s contrast, there’s opportunity—to connect with consumers and provide value.

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Watch these clips that detail best practices for developing finance content.

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What Does Wealth Mean to You?

Learn how to connect wealth and finance goals to a variety of consumers.

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Wealth Definitions by Audience

GenZers were 3x more likely to select ‘quality of material possessions’ and Boomers were twice as likely to say ‘net worth’. 

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Content Based on Pain Points

Create content to help consumers meet these challenges head on.

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Distributing Financial Content

Make sure to share the right message with the right people. 

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How Consumers Find Financial Products

Consumers are 48% more likely to find articles/editorial content helpful when it comes to finding financial products. 

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Watch "Consumer Finance Outlook: The Priorities, Pain Points & Opportunities of 2023", a Nativo webinar, on demand now to learn:

• Why are women more concerned about being able to retire on time?
• How does the new generation’s definition of “wealth” differ from their parents? 
• Why are the highest-income respondents most likely to be worried about the cost of starting a family?

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