How A Content Approval Process Went From 9 Days To A Few Hours

As most marketers know, getting content created is half the battle. The other half? Getting it approved.

Tyler Holck, one of Nativo’s client success team leads, recently chatted with Content Marketing Institute about how streamlining the content approval process can help brands distribute timely content using highly engaging formats - and create genuine consumer connections as a result. In the article, Tyler touches on:

• How Nativo helped streamline the content approval process with our client, Hewlett Packard Enterprise (HPE), leading to our recent 2020 Content Marketing Award win in the category of Best Content Distribution Strategy.
• The benefits of streamlining the content approval process.
• How brands can replicate HPE’s success within their own vendor relationships and content/campaigns.

You can read all of Tyler’s advice on Content Marketing Institute.

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