MarTech Advisor | January 31, 2020 - November and January are peak months of traveling for consumers, but that also means it’s a busy time for marketers to stay connected with consumers on-the-go. In this article, our Director of Campaign Analytics and Insights, Jerry Gamiao, will explore the insights from our infographic, “The Top 5 Content Consumption Habits Every Travel Marketer Needs to Know.”
The piece explains the most important seasonality patterns, why certain types of content resonate with consumers at certain times and which platforms are most effective in reaching this unique target audience. Marketers looking to engage with travelers need to be aware of these trends and patterns to optimize their content strategies effectively.
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