The end of internet cookies marks a significant shift in digital marketing strategies, as these data pieces have played a crucial role in user identification and personalization. However, with increasing concerns over user privacy, major brands like Apple, Mozilla, and Google are phasing out support for third-party cookies.
Contextual advertising and targeting emerges as a game-changing alternative for marketers and brands in this changing landscape. By analyzing the context of a user's online activity in real-time, contextual advertising enables businesses to deliver relevant and personalized content without relying on intrusive cookie tracking, fostering a more ethical and user-friendly approach to digital advertising.
Discover more examples of contextual advertising and how to maintain a competitive edge with your marketing strategy from SmallBizTrends.com.
Chan’s expertise bolsters company’s focus on strategic growth and expansion.
Read More
Nativo Expands Executive Leadership Team with Marcus Chan as Senior Vice President and Head of Finance
Brands must stop interrupting and provide valuable content and native ads that meet consumers at the right time and place
Read More
They’re Ignoring Your Ads, It’s Time to Rethink Your Strategy
Advertising Week | How Smart Strategies Break Through
Read More
The New Normal Is Expensive: Here’s How Brands Can Still Win