CPG Retail Insights Report

Read our insights report on content, purchase behaviors, and preferences to know for the everyday consumer

Consumers' enthusiasm remains strong throughout the year, and their interest in researching and shopping for products has been on the rise. Rising costs of goods and services, alongside concerns about inflation, have further fueled this behavior. As a result, brands are facing the challenge of meeting consumers' needs effectively and guiding them through the purchase process.

Nativo's own Greg Friend from Nativo recently joined forces with AdAge for an insightful webinar, exploring essential trends for retailers, consumer reactions to inflation, the newest e-commerce habits, and more.

Watch the full webinar now!

Read "2022-2023 Consumer Shopping Trends" prepared by Nativo Insights now to learn:

  • The effect of inflation concerns on consumers
  • Accelerating the purchase journey using content experiences
  • What triggers consumers to make a purchase after reading about a product

Resources

Research
Predictive Audiences 101

5 Reasons to Use Video to Reach Gen Z

Video stands out as the most engaging content medium among Gen Z

Research
Content Marketing 101

Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business

How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search

Content Marketing 101

How to Get Ahead of Holiday Shopping: Benefits of Early Activation

Maximize your impact during this festive season