Demand Path Optimization: A Publisher Panacea

Digital Content Next | May 11, 2021 - Not all publishers have an army of data scientists and technical specialists to figure out new data strategies

Digital Content Next | May 11, 2021 - Not all publishers have an army of data scientists and technical specialists to figure out new data strategies that can be deployed in a post-cookie world. But that doesn’t mean there aren’t other opportunities to capitalize on in this new era. The often overlooked strategy to consider is demand path optimization (DPO).

Read the full Article on Digital Content Next

Written By:

Eddie Lee Head of Publisher Account Management, Nativo
Eddie Lee
Head of Publisher Account Management, Nativo

Originally Published By:

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