Digital Content Next | May 11, 2021 - Not all publishers have an army of data scientists and technical specialists to figure out new data strategies that can be deployed in a post-cookie world. But that doesn’t mean there aren’t other opportunities to capitalize on in this new era. The often overlooked strategy to consider is demand path optimization (DPO).
Looking to Forge Deeper Bonds with Corporate Stakeholders? Harness the Power of Your Distinctive Brand Narrative
Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands