Demand Path Optimization: A Publisher Panacea

Digital Content Next | May 11, 2021 - Not all publishers have an army of data scientists and technical specialists to figure out new data strategies

Digital Content Next | May 11, 2021 - Not all publishers have an army of data scientists and technical specialists to figure out new data strategies that can be deployed in a post-cookie world. But that doesn’t mean there aren’t other opportunities to capitalize on in this new era. The often overlooked strategy to consider is demand path optimization (DPO).

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