The Content Renaissance: More Than The Demise Of Cookies

Search Engine Watch | February 16, 2021 Content and context can define brand success in the wake of the cookie.

MediaPost | August 14, 2020 - While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily. A cookieless reality is imminent, but advertisers can’t afford to run out the clock, willing an identity solution into existence.

Read the full Q&A with Eugene on Search Engine Watch.