The Content Renaissance: More Than The Demise Of Cookies

Search Engine Watch | February 16, 2021 Content and context can define brand success in the wake of the cookie.

MediaPost | August 14, 2020 - While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily. A cookieless reality is imminent, but advertisers can’t afford to run out the clock, willing an identity solution into existence.

Read the full Q&A with Eugene on Search Engine Watch.

Written By:

Eugene Cherny SVP of Product, Nativo
Eugene Cherny
SVP of Product, Nativo

Originally Published By:

search engine watch.png




Find Untapped Higher-Margin Revenue With House Ads

Nativo, the storytelling platform, offers publishers the flexibility to drive revenue in ways that meet corporate objectives.


The Tide is Changing: Privacy is a Publisher’s Opportunity

Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand


Nativo Appoints Veteran Raquel Cadourcy As Company's First Chief Marketing Officer

Nativo is thrilled to welcome Raquel Cadourcy as our new CMO