The Content Renaissance: More Than The Demise Of Cookies

Search Engine Watch | February 16, 2021 Content and context can define brand success in the wake of the cookie.

MediaPost | August 14, 2020 - While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily. A cookieless reality is imminent, but advertisers can’t afford to run out the clock, willing an identity solution into existence.

Read the full Q&A with Eugene on Search Engine Watch.

Written By:

Eugene Cherny SVP of Product, Nativo
Eugene Cherny
SVP of Product, Nativo

Originally Published By:

search engine watch.png




Master the Art of Engaging Your Audience with Your Brand Story

Looking to Forge Deeper Bonds with Corporate Stakeholders? Harness the Power of Your Distinctive Brand Narrative

Case Study

Learn How a Leading Beauty Retailer Partnered with Nativo to Amplify LGBTQ+ Voices Year-Round

Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands

Native Advertising 101

Programmatic vs. Native Display Advertising

Exploring the Worlds of Programmatic and Native Display Advertising: Differences, Benefits, and Strategies