Content As The Gateway To Travel

Watch Rachel-Jean Firchau, Nativo travel industry lead, break down how DMOs can use content to connect with consumers.


Over the past few months, travel — and travel marketing — has changed drastically. In this short video from the 2020 eTourism Summit, Rachel-Jean Firchau, Nativo’s travel industry lead, outlines the value destination marketing organizations (DMOs) can find in creating genuine connections through content, both now and in the future.

In this video, you’ll learn:

  • What today’s travel journey looks like.
  • How to effectively distribute your content at scale.
  • 7 can’t miss content best practices, and more.

For additional information on how your brand can continue to connect with consumers from afar, send us a note.

Featuring:

Rachel-Jean FirchauTravel Industry Lead, Nativo
Rachel-Jean FirchauTravel Industry Lead, Nativo


Resources

Predictive Audiences 101

Predictive Audiences: A Path to Improved Monetization for Publishers

How to enhance user engagement and open new avenues for monetization

Case Study

Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

Nativo worked with sports drink brand to boost sales

News
Press

A Return to Content: Why Advertising’s Original Premise is 2025’s Most In-Demand Opportunity

CMO Alliance | Why brands should prioritize relevance and seamless storytelling