AiThority | May 6, 2021 - There’s a critical gap in the value exchange of advertising between consumers, publishers, and advertisers.
But what value are consumers actually getting from advertisers?
In a world of consumer choice, brands will need to nurture these relationships with non-interruptive and relevant content. Nativo’s Sarah Dale details the new value exchange of digital advertising and explains why branded content that is informative, compelling, and entertaining will help advertising regain its place in the exchange.
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