AiThority | May 6, 2021 - There’s a critical gap in the value exchange of advertising between consumers, publishers, and advertisers.
But what value are consumers actually getting from advertisers?
In a world of consumer choice, brands will need to nurture these relationships with non-interruptive and relevant content. Nativo’s Sarah Dale details the new value exchange of digital advertising and explains why branded content that is informative, compelling, and entertaining will help advertising regain its place in the exchange.
To learn tips on how advertisers can regain its place in the value exchange, read full article here.
Brands that embrace predictive, engagement-driven audience building will set themselves up for stronger performance in the years ahead
Read More
Delivered to Better Audiences: How to Unlock Incrementality in 2025
Brands need to reach audiences in environments that enhance trust, attention, and brand favorability
Read More
Served in Better Places: Why Direct Publisher Access Matters More Than Ever
Better insights both inform your strategy and actively improve it, every step of the way
Read More
Validated by Better Insights: Why Deeper Intelligence Is the New Competitive Advantage
