MediaPost | October 21, 2019 - Seasonality is a venerable concept in travel, but it usually applies to destinations. In general, people will go someplace warm in winter (unless it’s to ski) and someplace cooler in summer. But when are those same travelers actually thinking about — and, more importantly, booking — trips? When should marketers be reaching them?
A native advertising company called Nativo helps provide answers to those questions. It enables distribution and measurement of branded content cross-publication and cross-device at scale with a high level of control and relevancy for brands.
Using that data, Nativo has come up with an infographic titled “5 content consumption habits every travel marketer needs to know” based on the data it gets from the content it publishes.
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