Get Briefed With Nativo’s New Podcast

Stay up-to-date on the latest digital media news with our new Briefed podcast.

Welcome to Briefed, Nativo’s new podcast series digging into the latest digital media news. Through interviews with Nativo’s team of experts, each Briefed episode will discuss ideas and solutions to the hottest advertising technology topics for publishers and advertisers.

This week, your host Priya Patel, Director of Product Marketing, will be chatting with SVP of Publisher Operations Chris LoRusso on the perceived complexity of native direct sales and tips for simplifying the  process. They’ll also dive into:

  • The difference between selling native vs. standard display
  • Tips for publishers when selling native direct
  • The future of native direct sales

Briefed Episode 1: Demystifying Native Direct Sales

Featured: Chris LoRusso



Resources

Research
Predictive Audiences 101

5 Reasons to Use Video to Reach Gen Z

Video stands out as the most engaging content medium among Gen Z

Research
Content Marketing 101

Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business

How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search

Content Marketing 101

How to Get Ahead of Holiday Shopping: Benefits of Early Activation

Maximize your impact during this festive season