Welcome to Briefed, Nativo’s new podcast series digging into the latest digital media news. Through interviews with Nativo’s team of experts, each Briefed episode will discuss ideas and solutions to the hottest advertising technology topics for publishers and advertisers.
This week, your host Priya Patel, Director of Product Marketing, will be chatting with SVP of Publisher Operations Chris LoRusso on the perceived complexity of native direct sales and tips for simplifying the process. They’ll also dive into:
Briefed Episode 1: Demystifying Native Direct Sales
Featured: Chris LoRusso
How to enhance user engagement and open new avenues for monetization
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Predictive Audiences: A Path to Improved Monetization for Publishers
Nativo worked with sports drink brand to boost sales
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Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases
CMO Alliance | Why brands should prioritize relevance and seamless storytelling
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A Return to Content: Why Advertising’s Original Premise is 2025’s Most In-Demand Opportunity