Welcome to Briefed, Nativo’s new podcast series digging into the latest digital media news. Through interviews with Nativo’s team of experts, each Briefed episode will discuss ideas and solutions to the hottest advertising technology topics for publishers and advertisers.
This week, your host Priya Patel, Director of Product Marketing, will be chatting with SVP of Publisher Operations Chris LoRusso on the perceived complexity of native direct sales and tips for simplifying the process. They’ll also dive into:
Briefed Episode 1: Demystifying Native Direct Sales
Featured: Chris LoRusso
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric
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Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion
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Nativo Hires TripleLift Veteran Michael Lehman as Its New President
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Understanding the differences between commerce media and retail media is crucial to developing effective advertising campaigns
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Commerce Media vs. Retail Media: The Differences Marketers Need to Know
