Recode | January 16, 2020 - Google plans to eliminate third-party cookies from Chrome by 2022. But what does that mean for the ad industry and consumers?
Our founder and CEO Justin Choi breaks down the news and its implications in an interview with Recode. The change may benefit consumer privacy and spur innovation in the space, but it will undoubtedly strengthen Google’s stronghold on the industry. Read more via Recode and find out why Google is poised to become the gatekeeper of data while the rest of the industry “gets whatever Google allows it to get.”
Brands that embrace predictive, engagement-driven audience building will set themselves up for stronger performance in the years ahead
Read More
Delivered to Better Audiences: How to Unlock Incrementality in 2025
Brands need to reach audiences in environments that enhance trust, attention, and brand favorability
Read More
Served in Better Places: Why Direct Publisher Access Matters More Than Ever
Better insights both inform your strategy and actively improve it, every step of the way
Read More
Validated by Better Insights: Why Deeper Intelligence Is the New Competitive Advantage