Healthcare is at once personal and universal. The individual patient experience is shaped by identity, needs and stage of life. But in our uniquely structured healthcare system, certain pain points transcend demographics.
With WebMD on their browser and physician influencers in their feeds, who do patients turn to for information they trust? What triggers their research process - and what questions are they most likely trying to answer? How do attitudes change if your audience is Gen X or Gen Z, caregiver or patient, in the highest tax bracket or in the lowest?
Download the Health & Pharma Insights Report to learn:
Chan’s expertise bolsters company’s focus on strategic growth and expansion.
Read More
Nativo Expands Executive Leadership Team with Marcus Chan as Senior Vice President and Head of Finance
Brands must stop interrupting and provide valuable content and native ads that meet consumers at the right time and place
Read More
They’re Ignoring Your Ads, It’s Time to Rethink Your Strategy
Advertising Week | How Smart Strategies Break Through
Read More
The New Normal Is Expensive: Here’s How Brands Can Still Win