Leading DMO Uses Stories with SPARC, powered by Nativo Predictive Audiences, and Sees 80% Increase in Click Through Rate

Nativo worked with tourism company to boost statewide travel among locals

Issue

  • A leading Florida-based tourism company sought to evoke Florida pride and boost statewide travel among locals.

Intelligence

Leaning into Nativo’s travel vertical insights, the tourism company discovered:

  • Local travelers needed less education and more visual inspiration than airline travelers when making travel decisions.

  • Gen Z & Millennial audiences tend to be less Florida-loyal than Gen X & Boomers, opting to seek out unique adventures and experiences over locations.

Idea

Expand tourism company's audience base using SPARC to drive engagement via Nativo’s Stories format.

  • SPARC, powered by Nativo Predictive Audiences, leveraged their historical engagement data to build a custom audience model based on behavior, activating Florida-based target audiences with travel and adjacent interests.

  • Stories’ short, eye-catching format mirrors social platforms, which better engaged younger audiences and built awareness among broader local audiences.

Impact

Our collaborative campaign exceeded all KPIs with SPARC, powered by Nativo Predictive Audiences.

  • 80% increase in overall click-through rate.
  • 18% increase in overall time spent on content.
  • 16% increase in overall call-to-action rate.
  • 3.9% click-through rate in Gen Z audiences.
  • 3.6% click-through rate in Millennial audiences.

Fill out the form below for an on-demand demo to see how your brand can leverage SPARC, powered by Nativo Predictive Audiences, as you plan for a cookieless future.

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