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A tourism board came to Nativo looking for a solution to attract more diverse travelers, with a focus on driving engagement among Black travelers.
Nativo increased the brand’s spend and delivery across Black-owned publishers, distributing curated content that highlighted African-American culture leading up to and throughout Juneteenth.
Nativo was able to drive significant improvement of the Tourism Board's engagement among diverse travelers:
Distributing curated content that speaks to Black travel engagers' specific interests drove a 150% lift in time spent on content and a 38% increase in call-to-action rate.
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric
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Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion
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Nativo Hires TripleLift Veteran Michael Lehman as Its New President
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Understanding the differences between commerce media and retail media is crucial to developing effective advertising campaigns
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Commerce Media vs. Retail Media: The Differences Marketers Need to Know
