A tourism board came to Nativo looking for a solution to attract more diverse travelers, with a focus on driving engagement among Black travelers.
Nativo increased the brand’s spend and delivery across Black-owned publishers, distributing curated content that highlighted African-American culture leading up to and throughout Juneteenth.
Nativo was able to drive significant improvement of the Tourism Board's engagement among diverse travelers:
Distributing curated content that speaks to Black travel engagers' specific interests drove a 150% lift in time spent on content and a 38% increase in call-to-action rate.
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