Explore Georgia was seeking quality-driven ways to increase awareness, build consideration, and lift visitation across all corners of the state.
Their challenges were generating maximum impact with existing content beyond O&O channels, and understanding how to differentiate Georgia’s offerings from competitors in a saturated tourism market.
While many travelers do not start their research journey with a destination in mind, they are increasingly seeking out unique, differentiated, & unexpected experiences making Nativo’s storytelling platform the ideal partner to connect Georgia with travelers looking for new, unexpected experiences not far from home.
Launching a content distribution program to drive awareness, consideration, and action that elevates all corners of the state of Georgia by repurposing existing content and scaling it via Nativo’s proprietary Native Article and Native Story formats, reaching travelers where they’re already engaging with stories across the web.
The strategy extended the reach of Explore Georgia’s content, generating strong engagement that surpassed benchmarks across the board:
Nativo was able to boost quality visitation both online and offline, from ExploreGeorgia.org to the Peach State itself:
See us talk about this campaign on-stage at E-Tourism's 2023 Summit.
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