How Explore Georgia and Nativo Achieved 152% CTAr Above Benchmark

Issue

Explore Georgia was seeking quality-driven ways to increase awareness, build consideration, and lift visitation across all corners of the state.

Their challenges were generating maximum impact with existing content beyond O&O channels, and understanding how to differentiate Georgia’s offerings from competitors in a saturated tourism market.

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Intelligence

While many travelers do not start their research journey with a destination in mind, they are increasingly seeking out unique, differentiated, & unexpected experiences making Nativo’s storytelling platform the ideal partner to connect Georgia with travelers looking for new, unexpected experiences not far from home.

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To learn more about Nativo's idea and impact, download the full case study.

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See us talk about this campaign on-stage at E-Tourism's 2023 Summit.