How Explore Georgia and Nativo Achieved 152% CTAr Above Benchmark

Nativo worked with Explore Georgia to help drive awareness, consideration, and action that elevates all corners of the state of Georgia


Explore Georgia was seeking quality-driven ways to increase awareness, build consideration, and lift visitation across all corners of the state.

Their challenges were generating maximum impact with existing content beyond O&O channels, and understanding how to differentiate Georgia’s offerings from competitors in a saturated tourism market.


While many travelers do not start their research journey with a destination in mind, they are increasingly seeking out unique, differentiated, & unexpected experiences making Nativo’s storytelling platform the ideal partner to connect Georgia with travelers looking for new, unexpected experiences not far from home.

To learn more about Nativo's idea and impact, download the full case study.

See us talk about this campaign on-stage at E-Tourism's 2023 Summit.



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