How Publishers Can Differentiate Their Sponsored Content Initiatives

Digital Content Next | March 16, 2022 - Sponsored content is making a comeback. In fact, according to a recent study conducted by the World Media Group, advertisers plan to increase or maintain their budgets in content-led advertising through trusted digital media channels. The study also revealed that brands are pursuing a "more sophisticated approach to brand integration in content."

Publishers are suited to capitalize on this significant change and take more control within the ecosystem resulting in more direct sales revenue.

Publishers must evolve and provide differentiation in these strategic areas:  

1. Driving audiences to the content
2. Tracking beyond the pageview
3. Scaling efforts

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