How Publishers Can Use Predictive Audiences to Grow Revenue

Predictive audiences offer publishers multiple paths to increased and sustainable revenue

Digital Content Next | May 28, 2024 Publishers have faced intense headwinds in recent years when it comes to protecting and growing revenue streams. However, there are some equally powerful tailwinds that the industry needs to acknowledge and embrace to put publishers on a viable path forward. Perhaps the most significant one is predictive audiences.

Predictive audiences, supercharged by growing AI capabilities, offer publishers multiple paths to increased revenue. Even more importantly: sustainable revenue. Let’s explore why that is, and the ways in which publishers can incorporate these capabilities into their monetization plans.

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