How Spectrum Recruitment Increased Job Applications & New Hires with Native Article

Nativo worked with Spectrum to help find new ways to engage talent utilizing Native Article and Native Display


Spectrum was looking for opportunities to get in front of job seekers and high-skilled technology professionals to attract and recruit new talent.

Their challenge was figuring out how to attract and recruit talent knowing that the ability to engage talent is rapidly changing and the U.S. was experiencing a labor shortage.


Through August 2021, the number of available jobs in the U.S. exceeded the number of available workers.

Making Nativo’s storytelling platform the ultimate partner to find new ways to engage talent — getting to them before they even consider a career change.

To learn more about Nativo's idea and impact, download the full case study.

Watch a one-on-one chat between Nativo's SVP, Jordan Hyman, and Spectrum's Senior Director, Head of Talent Attraction, Vanessa Sain-Dieguez, as they discuss how to use branded content to attract and recruit talent. Click here to watch now!



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