Spectrum was looking for opportunities to get in front of job seekers and high-skilled technology professionals to attract and recruit new talent.
Their challenge was figuring out how to attract and recruit talent knowing that the ability to engage talent is rapidly changing and the U.S. was experiencing a labor shortage.
Through August 2021, the number of available jobs in the U.S. exceeded the number of available workers.
Making Nativo’s storytelling platform the ultimate partner to find new ways to engage talent — getting to them before they even consider a career change.
Built a content strategy around educating prospects & job seekers about Spectrum’s core values, social causes, benefits, and career specific content utilizing Nativo’s proprietary Native Article and retargeting with our Native Display format.
Over a 2-month flight, the campaign drove:
Nativo was also able to drive significant improvement of Spectrum’s brand name and perception in market
"We’re thrilled with the instant impact the Nativo campaign has had on job applications and hires, especially considering that this was primarily an awareness campaign, with the secondary goal of driving applications on our site. You all have been an absolute pleasure to work with!”
Senior Director, Employer Brand & Social Media, Spectrum
Including interactivity, employee perspectives and multiple click-outs drove a 77% lift in time spent with content
To learn more about Spectrum's partnership with Nativo, check out the full case study below.
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