How Spectrum Recruitment Increased Job Applications & New Hires with Native Article

Issue

Spectrum was looking for opportunities to get in front of job seekers and high-skilled technology professionals to attract and recruit new talent.

Their challenge was figuring out how to attract and recruit talent knowing that the ability to engage talent is rapidly changing and the U.S. was experiencing a labor shortage.

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Intelligence

Through August 2021, the number of available jobs in the U.S. exceeded the number of available workers.

Making Nativo’s storytelling platform the ultimate partner to find new ways to engage talent — getting to them before they even consider a career change.

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Idea

Built a content strategy around educating prospects & job seekers about Spectrum’s core values, social causes, benefits, and career specific content utilizing Nativo’s proprietary Native Article and retargeting with our Native Display format.

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Impact

Over a 2-month flight, the campaign drove:

• 359 Job applications following a 2-month flight
• 15 New hires
• 77% Average time spent on content above industry benchmark

Nativo was also able to drive significant improvement of Spectrum’s brand name and perception in market

• 200% Headlines that mentioned “Spectrum” drove a 200% lift in CTR quarter over quarter
• 72 Seconds: Amount of time spent on career site from audience who read Nativo content, compared to their average benchmark of 60 seconds

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"We’re thrilled with the instant impact the Nativo campaign has had on job applications and hires, especially considering that this was primarily an awareness campaign, with the secondary goal of driving applications on our site. You all have been an absolute pleasure to work with!”

Senior Director, Employer Brand & Social Media, Spectrum

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Insights

Including interactivity, employee perspectives and multiple click-outs drove a 77% lift in time spent with content

Videos & Slideshows

• Allows for a more user-friendly experience and encourages job seekers to dive deeper into areas they find appealing
• Rich visuals and diverse imagery complement and enhance the story, which translates well across devices

Weaving in Employee Voices

• Creates a more personable experience and enables prospects to gain insight into life at Spectrum
• Inspiring content helps prospects envision themselves growing with the company

From Education to Action

• Including multiple click-outs throughout both articles provides job seekers opportunities to learn more about a career field that appeals
  to them specifically

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To learn more about Spectrum's partnership with Nativo, check out the full case study below.

Check It Out

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