Spectrum was looking for opportunities to get in front of job seekers and high-skilled technology professionals to attract and recruit new talent.
Their challenge was figuring out how to attract and recruit talent knowing that the ability to engage talent is rapidly changing and the U.S. was experiencing a labor shortage.
Through August 2021, the number of available jobs in the U.S. exceeded the number of available workers.
Making Nativo’s storytelling platform the ultimate partner to find new ways to engage talent — getting to them before they even consider a career change.
Build a content strategy around educating prospects & job seekers about Spectrum’s core values, social causes, benefits, and career specific content utilizing Nativo’s proprietary Native Article and retargeting with our Native Display format.
Nativo was also able to drive significant improvement of Spectrum’s brand name and perception in market:
BONUS: Watch a one-on-one chat between Nativo's SVP, Jordan Hyman, and Spectrum's Senior Director, Head of Talent Attraction, Vanessa Sain-Dieguez, as they discuss how to use branded content to attract and recruit talent. Click here to watch now!
Predictive audiences are changing the way businesses connect with their customers
Nativo’s power pair named finalists for 2024 Transform Awards