How Sponsored Content Can Strengthen Revenue in a Downturn

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Digital Content Next | November 16, 2022 - With growing uncertainty about the economic environment, it is vital to understand how brands look to invest in marketing during 2023 to support strategies that build a portfolio of offerings. Typically marketing budgets decrease during an economic downturn. However, brands seek opportunities to attract, delight, and engage. Understand that content moves the needle for consumers. Advertising that places quality messages within trusted content will rise above the clutter. In particular, short-form content offerings will allow publishers to integrate the social environment brands are seeking into the publisher site experience.

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