Digital Content Next | November 16, 2022 - With growing uncertainty about the economic environment, it is vital to understand how brands look to invest in marketing during 2023 to support strategies that build a portfolio of offerings. Typically marketing budgets decrease during an economic downturn. However, brands seek opportunities to attract, delight, and engage. Understand that content moves the needle for consumers. Advertising that places quality messages within trusted content will rise above the clutter. In particular, short-form content offerings will allow publishers to integrate the social environment brands are seeking into the publisher site experience.
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric
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Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion
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Nativo Hires TripleLift Veteran Michael Lehman as Its New President
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Understanding the differences between commerce media and retail media is crucial to developing effective advertising campaigns
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Commerce Media vs. Retail Media: The Differences Marketers Need to Know
