How To Leverage Seasonality To Increase Engagement With Your Branded Content

Native Article amplified recipe content across our premium lifestyle site.
How To Leverage Seasonality To Increase Engagement With Your Branded Content

CHALLENGE

Raise awareness of Beef as a protein in one’s diet with an entertaining and fun approach to cooking.

SOLUTION

Reach a mass audience during the holiday season with recipe content promoting beef-centric meal options, amplified across our premium lifestyle site list via Native Article

RESULTS

  • 84 seconds Time Spent
  • 6.95% CTA Rate

INSIGHTS

  • Providing multiple recipe options within one article boosted likelihood
    of readers wanting to click through and explore the product
  • The digestible and to-the-point recipe instructions kept attention
    throughout the article, resulting in high time investment

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