OAL
In late 2018, Immediate Media, a special interest content and platform company engaging over 26 million passionate consumers each month, was searching for a trusted partner to grow their burgeoning native advertising proposition in the EMEA market. Their ideal solution featured highly specific contextual targeting to assist in scaling direct sales efforts.
STRATEGY
Immediate Media partnered with Nativo in early 2019 to create a native direct sales strategy for recipes on BBC Good Food, the UK’s #1 food brand and home cooking site. Leveraging Nativo’s creative tools and key value targeting capabilities, Immediate Media developed an offering that served specific native display ads as users entered certain search queries onsite, creating highly specialized contextual targeting that placed the right content, in front of the right people, at the right time, for a seamless user experience.
“LEVERAGING NATIVO’S KEY VALUE TARGETING CAPABILITIES ALLOWED US TO SCALE OUR DIRECT SALES EFFORTS, CREATING ADDITIONAL MONETIZATION OPPORTUNITIES WHILE MAINTAINING THE OVERALL USER EXPERIENCE.”
— IMMEDIATE MEDIA
RESULTS
With the help of Nativo’s direct sales tools, Immediate Media secured a high-profile campaign with a leading candy manufacturer that achieved a 5.3% CTR, 100x higher than the average overall display ad CTR. Immediate Media has had a monumental response across the market and is currently rolling the solution out to 30+ of their digital brands with plans to ensure native advertising is a significant part of their product portfolio in 2020.
Video stands out as the most engaging content medium among Gen Z
Read More
5 Reasons to Use Video to Reach Gen Z
How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search
Read More
Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business
Maximize your impact during this festive season
Read More
How to Get Ahead of Holiday Shopping: Benefits of Early Activation