The market is moving away from cookies which have shifted the tides in a publisher’s favor. ‘Ad Tech’ will start to thin out benefiting both Advertisers and Publishers - meaning more budget will go to advertising and direct to publishers rather than siphoned by tech fees.
We believe publishers can write the story of what happens next, and we think it will include more premium and direct demand sources and a lot less indirect demand.
More than 60% of publishers expected digital revenue growth in a post-third party cookie era, but few outline how. We explore how publishers can capitalize during the new privacy-first era in this ebook.
Download this eBook to explore how recent industry trends empower publishers to improve ad revenue, through:
How to thrive and strengthen revenue during the potential downturn
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How Sponsored Content Can Strengthen Revenue in a Downturn
Watch our on-demand webinar on the attitudes, pain points & priorities of the 2023 healthcare patient
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The 2023 Healthcare Landscape: Delivering Value and Building Patient Relationships Using Branded Content
Watch our on-demand webinar on the benefits of blending qualitative and quantitative measurement
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Rethink Your Content KPIs: Capture Better Insights With Qualitative Measurement