The market is moving away from cookies which have shifted the tides in a publisher’s favor. ‘Ad Tech’ will start to thin out benefiting both Advertisers and Publishers - meaning more budget will go to advertising and direct to publishers rather than siphoned by tech fees.
We believe publishers can write the story of what happens next, and we think it will include more premium and direct demand sources and a lot less indirect demand.
More than 60% of publishers expected digital revenue growth in a post-third party cookie era, but few outline how. We explore how publishers can capitalize during the new privacy-first era in this ebook.
Download this eBook to explore how recent industry trends empower publishers to improve ad revenue, through:
Video stands out as the most engaging content medium among Gen Z
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5 Reasons to Use Video to Reach Gen Z
How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search
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Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business
Maximize your impact during this festive season
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How to Get Ahead of Holiday Shopping: Benefits of Early Activation