Improve Ad Revenue with Premium & Direct Demand

76% of advertisers said that they would only directly partner with publishers
Improve Ad Revenue with Premium & Direct Demand

The market is moving away from cookies which have shifted the tides in a publisher’s favor. ‘Ad Tech’ will start to thin out benefiting both Advertisers and Publishers - meaning more budget will go to advertising and direct to publishers rather than siphoned by tech fees.

We believe publishers can write the story of what happens next, and we think it will include more premium and direct demand sources and a lot less indirect demand.

More than 60% of publishers expected digital revenue growth in a post-third party cookie era, but few outline how. We explore how publishers can capitalize during the new privacy-first era in this ebook.

Download this eBook to explore how recent industry trends empower publishers to improve ad revenue, through:

  1. More premium and direct demand
  2. Supporting alternative revenue strategies
  3. Improving first-party data strategies ... and much more!

Resources

Publisher

How Sponsored Content Can Strengthen Revenue in a Downturn

How to thrive and strengthen revenue during the potential downturn

Webinar

The 2023 Healthcare Landscape: Delivering Value and Building Patient Relationships Using Branded Content

Watch our on-demand webinar on the attitudes, pain points & priorities of the 2023 healthcare patient

Webinar

Rethink Your Content KPIs: Capture Better Insights With Qualitative Measurement

Watch our on-demand webinar on the benefits of blending qualitative and quantitative measurement