The market is moving away from cookies which have shifted the tides in a publisher’s favor. ‘Ad Tech’ will start to thin out benefiting both Advertisers and Publishers - meaning more budget will go to advertising and direct to publishers rather than siphoned by tech fees.
We believe publishers can write the story of what happens next, and we think it will include more premium and direct demand sources and a lot less indirect demand.
More than 60% of publishers expected digital revenue growth in a post-third party cookie era, but few outline how. We explore how publishers can capitalize during the new privacy-first era in this ebook.
Download this eBook to explore how recent industry trends empower publishers to improve ad revenue, through:
Brands that embrace predictive, engagement-driven audience building will set themselves up for stronger performance in the years ahead
Read More
Delivered to Better Audiences: How to Unlock Incrementality in 2025
Brands need to reach audiences in environments that enhance trust, attention, and brand favorability
Read More
Served in Better Places: Why Direct Publisher Access Matters More Than Ever
Better insights both inform your strategy and actively improve it, every step of the way
Read More
Validated by Better Insights: Why Deeper Intelligence Is the New Competitive Advantage
