This new focus presents publishers with an opportunity to boost their sales efforts with sponsored content. Brands are seeking channels to ensure their content reaches the right audience who prefer content marketing over display ads. More than 70% of consumers say they prefer to learn about a product or service through content rather than traditional advertising. Publishers provide immense value to brands: they have the right audience, understand content development, and have the distribution for brands to reach valuable audiences. Download this eBook to learn more about how our sales team has seen success selling sponsored content to agencies and brands.
Download the Content, theOnce & Future-Proof King eBook to learn more about the role publishers can play in a brand’s content marketing strategy.
Pharma advertisers are facing a fundamental challenge: justify value at every impression.
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Part 2: Advertising in the Age of Accountability — Navigating Pharma’s New Media Mandate
Pharma’s future competitiveness won’t hinge solely on clinical data. It’ll depend on cultural relevance.
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Part 1: From Science to Storytelling — Why Pharma’s Future Depends on Emotional Equity
Activate quickly and efficiently based on your goals and budget
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Back to School, Better: Smart Advertising Strategies for 2025