This new focus presents publishers with an opportunity to boost their sales efforts with sponsored content. Brands are seeking channels to ensure their content reaches the right audience who prefer content marketing over display ads. More than 70% of consumers say they prefer to learn about a product or service through content rather than traditional advertising. Publishers provide immense value to brands: they have the right audience, understand content development, and have the distribution for brands to reach valuable audiences. Download this eBook to learn more about how our sales team has seen success selling sponsored content to agencies and brands.
Download the Content, theOnce & Future-Proof King eBook to learn more about the role publishers can play in a brand’s content marketing strategy.
How to thrive and strengthen revenue during the potential downturn
Watch our on-demand webinar on the attitudes, pain points & priorities of the 2023 healthcare patient