Improve Direct Sales with Sponsored Content

Ads Aren't Converting? Deliver Sponsored Content
Improve Direct Sales with Sponsored Content

Content marketing showed a 73% budget increase over two years with brands investing nearly 20% of their overall marketing budgets in content marketing initiatives.

This new focus presents publishers with an opportunity to boost their sales efforts with sponsored content. Brands are seeking channels to ensure their content reaches the right audience who prefer content marketing over display ads. More than 70% of consumers say they prefer to learn about a product or service through content rather than traditional advertising. Publishers provide immense value to brands: they have the right audience, understand content development, and have the distribution for brands to reach valuable audiences. Download this eBook to learn more about how our sales team has seen success selling sponsored content to agencies and brands.

Download the Content, theOnce & Future-Proof King eBook to learn more about the role publishers can play in a brand’s content marketing strategy.

Resources

Publisher

How Sponsored Content Can Strengthen Revenue in a Downturn

How to thrive and strengthen revenue during the potential downturn

Webinar

The 2023 Healthcare Landscape: Delivering Value and Building Patient Relationships Using Branded Content

Watch our on-demand webinar on the attitudes, pain points & priorities of the 2023 healthcare patient

Webinar

Rethink Your Content KPIs: Capture Better Insights With Qualitative Measurement

Watch our on-demand webinar on the benefits of blending qualitative and quantitative measurement