eBook: Improve Direct Sales with Sponsored Content

Ads Aren't Converting? Deliver Sponsored Content
Improve Direct Sales with Sponsored Content

Content marketing showed a 73% budget increase over two years with brands investing nearly 20% of their overall marketing budgets in content marketing initiatives.

This new focus presents publishers with an opportunity to boost their sales efforts with sponsored content. Brands are seeking channels to ensure their content reaches the right audience who prefer content marketing over display ads. More than 70% of consumers say they prefer to learn about a product or service through content rather than traditional advertising. Publishers provide immense value to brands: they have the right audience, understand content development, and have the distribution for brands to reach valuable audiences. Download this eBook to learn more about how our sales team has seen success selling sponsored content to agencies and brands.

Download the Content, theOnce & Future-Proof King eBook to learn more about the role publishers can play in a brand’s content marketing strategy.



Master the Art of Engaging Your Audience with Your Brand Story

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Case Study

Learn How a Leading Beauty Retailer Partnered with Nativo to Amplify LGBTQ+ Voices Year-Round

Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands

Native Advertising 101

Programmatic vs. Native Display Advertising

Exploring the Worlds of Programmatic and Native Display Advertising: Differences, Benefits, and Strategies