Travel marketers intrinsically know the importance of content to the consumer travel journey.
With 65% of trip planners admitting to being influenced by brand content*, it’s no longer a question whether content marketing should be part of the travel marketing mix: it’s a question of how much, where it’s coming from, where it’s going and how best to amplify its impact.
Moving travelers from a dreaming mindset into planning and finally booking their trip takes precision and informed timing - not to mention strong content that captivates readers with the promise of unforgettable destinations, activities and experiences. To help streamline the process, we scoured our award winning ad platform to identify ways content marketers can make their content sing.
Check out our infographic to learn the top 5 content consumption habits travel marketers need to know.
*Travel Agent Central
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Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands