Digital Content Next | February 17, 2020 - Publishers today face a latency tax that affects every aspect of their business. The tax comes with three specific sub-taxes: low viewability, poor UX and user abandonment.
As advertisers increasingly rely on viewability metrics, latency will directly impact publisher monetization efforts. Almost all publishers experience several seconds of lag between content and ad load, causing shifting content that creates a negative UX. Bad UX and abandonment will generate fewer readers on publisher sites - and fewer monetization opportunities.
Nativo CEO Justin Choi expands on the publisher latency tax in his article, “Latency: the devastating tax that publishers are ignoring,” featured in Digital Content Next.
Looking to Forge Deeper Bonds with Corporate Stakeholders? Harness the Power of Your Distinctive Brand Narrative
Read More
Master the Art of Engaging Your Audience with Your Brand Story
Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands
Read More
Learn How a Leading Beauty Retailer Partnered with Nativo to Amplify LGBTQ+ Voices Year-Round
Exploring the Worlds of Programmatic and Native Display Advertising: Differences, Benefits, and Strategies
Read More
Programmatic vs. Native Display Advertising