Leading Investment Firm Uses Nativo Predictive Audiences to Drive 88% Higher CTR Than Third Party Targeting

Nativo partnered with a leading investment firm to expand reach and drive more efficient cost-per-conversions

Issue

The investment firm launched with data-targeted deals and struggled to reach benchmark cost-per-acquisition for their campaigns due to cookie limitations.

Intelligence

Based on previous campaign results, Nativo recommended using its Nativo Predictive Audiences cookieless technology to expand the investment firm’s audience reach.

Idea

Utilize data collected from the investment firm’s live campaigns to build predictive audiences & expand reach to drive more efficient cost-per-conversions.

Impact

  • 88% Higher click-through rate than third-party targeting
  • 53% Lower cost per click than third-party targeting
  • $513 Average cost per conversion, compared to $1,500 client benchmark

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