Leading Investment Firm Uses Nativo Predictive Audiences to Drive 88% Higher CTR Than Third Party Targeting

Issue

The investment firm launched with data-targeted deals and struggled to reach benchmark cost-per-acquisition for their campaigns due to cookie limitations.

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Intelligence

Based on previous campaign results, Nativo recommended using its Nativo Predictive Audiences cookieless technology to expand the investment firm’s audience reach.

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Idea

Utilize data collected from the investment firm’s live campaigns to build predictive audiences & expand reach to drive more efficient cost-per-conversions.

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Impact

• 88% Higher click-through rate than third-party targeting
• 53% Lower cost per click than third-party targeting
• $513 Average cost per conversion, compared to $1,500 client benchmark

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