A leading luxury Japanese automaker partnered with Nativo to improve the scale of their campaigns and deepen consideration for their vehicle.
Accessed through leading demand-side platforms (DSPs), the automaker leveraged Native Display with Nativo Predictive Audiences, which uses proprietary engagement data to incorporate non-cookied audiences into a scaled targeting solution. The strategy would find qualified, automotive consumers in the consideration phase and drive them to the brand’s site.
The leading luxury automaker achieved a 50% lower CPA with Nativo Predictive Audiences compared to 3rd party data segments and
Nativo Predictive Audiences technology enables brands to find new users within their target audience, and identify those most likely to engage with branded content. The demonstrated performance lift over traditional third-party audience targeting has been impressive, with clients achieving notable results across all categories. On average, Nativo Predictive Audiences outperforms third-party data targeting with a 43% lift in viewable clickthrough rate and 48% lift in time spent on content.
Consideration to action: The solution is built to find users in the consideration phase, drive the new users to site thus increasing click-through conversions and strengthening retargeting tactics. In other words, it’s meant to drive users from consideration to action.
Qualified audience to quality site traffic: The model is an effective solution for driving quality site traffic as it utilizes a highly qualified audience from native article engaged users that have already shown a propensity to click on native display ads and engage with branded content and thus more likely to also engage with site content post ad click.
Highly Efficient Campaigns: No on-boarding of data. Find new users to build out retargeting pools. Attain greater audience reach and reduced latency by serving safari and iOS users. Data is continuously updated and optimized.
Predictive audiences are changing the way businesses connect with their customers
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