Mid-Funnel Content Marketing Tactics to Drive Conversion

The mid-funnel isn’t typically associated with lower-funnel outcomes like sales. But conversions don’t happen in a vacuum, and smart content marketers know how to use the most critical part of the customer journey to their advantage. By optimizing your mid-funnel content efforts toward conversion, you can streamline sales efforts, maximize ROI, build loyalty and gather actionable feedback about what gets your customers over the finish line.

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Uncover the top mid-funnel content marketing strategies for success from Erin Tye, Nativo’s director of content insights and innovation. You’ll find out:

• How to identify the best mid-funnel content strategy for your campaign
• Production tactics to optimize branded content for conversion
• Test-and-learn strategies for identifying conversion drivers within your content

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