The mid-funnel isn’t typically associated with lower-funnel outcomes like sales. But conversions don’t happen in a vacuum, and smart content marketers know how to use the most critical part of the customer journey to their advantage. By optimizing your mid-funnel content efforts toward conversion, you can streamline sales efforts, maximize ROI, build loyalty and gather actionable feedback about what gets your customers over the finish line.
Uncover the top mid-funnel content marketing strategies for success from Erin Tye, Nativo’s director of content insights and innovation. You’ll find out:
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Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands