Thriving In A Privacy-First World

Three tips to thrive in a privacy-first world from Julie Rubash, Nativo VP of legal.

The advertising industry is hurtling towards a privacy-first world. In the latest installment of our Natively Speaking video series, Nativo VP of Legal Julie Rubash keys us into the three fundamental steps companies must take to weather the storm, including a thorough review of applicable data privacy regulation, the need for publishers to anticipate changes to the data targeting landscape and why publishers need to adopt a privacy-first mindset.

For more information on how publishers and advertisers alike can survive - and thrive - in a privacy- first future, check out our additional resources:

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Julie RubashVP, Legal
Julie RubashVP, Legal

Resources

Predictive Audiences 101

Predictive Audiences: A Path to Improved Monetization for Publishers

How to enhance user engagement and open new avenues for monetization

Case Study

Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

Nativo worked with sports drink brand to boost sales

News
Press

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