The advertising industry is hurtling towards a privacy-first world. In the latest installment of our Natively Speaking video series, Nativo VP of Legal Julie Rubash keys us into the three fundamental steps companies must take to weather the storm, including a thorough review of applicable data privacy regulation, the need for publishers to anticipate changes to the data targeting landscape and why publishers need to adopt a privacy-first mindset.
For more information on how publishers and advertisers alike can survive - and thrive - in a privacy- first future, check out our additional resources:
How to enhance user engagement and open new avenues for monetization
Read More
Predictive Audiences: A Path to Improved Monetization for Publishers
Nativo worked with sports drink brand to boost sales
Read More
Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases
CMO Alliance | Why brands should prioritize relevance and seamless storytelling
Read More
A Return to Content: Why Advertising’s Original Premise is 2025’s Most In-Demand Opportunity