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The advertising industry is hurtling towards a privacy-first world. In the latest installment of our Natively Speaking video series, Nativo VP of Legal Julie Rubash keys us into the three fundamental steps companies must take to weather the storm, including a thorough review of applicable data privacy regulation, the need for publishers to anticipate changes to the data targeting landscape and why publishers need to adopt a privacy-first mindset.
For more information on how publishers and advertisers alike can survive - and thrive - in a privacy- first future, check out our additional resources:
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Served in Better Places: Why Direct Publisher Access Matters More Than Ever
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Validated by Better Insights: Why Deeper Intelligence Is the New Competitive Advantage
