LOS ANGELES, June 7, 2022 -- Nativo, the most advanced content technology platform where advertisers and publishers distribute brand stories at scale, announced the expansion of the executive team with the appointment of their first Chief Marketing Officer, Raquel Cadourcy.
With over two decades of experience building leading brands, media and publisher platforms, Raquel will serve as a strategic thought leader to evangelize the Nativo brand. She joins Nativo from Modern Luxury Media, the nation's largest luxury media company, acting as Chief Marketing Officer. She led the premium media platform and publisher in developing a new corporate brand and narrative, repositioning the company from a traditional publishing entity to an evolved media entity while improving customer acquisition and retention.
"Nativo's robust storytelling platform is leveraged by a wide range of customers from brands, advertising agencies, publishers, PR agencies, and increasingly: apps and commerce companies," said Choi. "As such, we needed a seasoned thought leader and marketer who could connect strategically with our broad customer base and expand the visibility of our brand and mission. Raquel's unique experience across agencies, publishers, and ad-tech will be key in connecting these dots for us. We are excited to have her on board as we enter this next phase of growth at Nativo."
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Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands