Nativo, the most advanced content technology platform where advertisers and publishers distribute brand stories at scale, today announced it has been certified as a Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC). The MBE certification is recognized nationally and Nativo has met the certification requirements set forth by NMSDC, which requires a business to be at least 51% minority-owned, managed, and controlled.
“As an Asian immigrant with a very mixed upbringing, I grew up in an era where diversity felt like a hindrance. Now raising a child of both Latin and mixed Asian heritage, I feel humbled and honored that he is growing up at a time when diversity is increasingly celebrated as a strength,” said Justin Choi, Founder and CEO of Nativo. “At Nativo, we bring together diverse talents from different backgrounds and life experiences to deliver on our mission. It’s core to who we are. We are grateful that organizations like NMSDC exist to recognize companies that put diversity at their core.”
This certification comes after Nativo was awarded Best Company for Woman and Best Company for Diversity by Comparably.
“Being certified by NMSDC aligns with our belief in elevating all voices at Nativo. One of our core values—we are strengthened by our differences—helps guide us every day. Our commitment to fostering a workplace that includes diverse perspectives fuels innovation and delivers on the promise that everyone feels like they belong,” said Mark Putrus, Chief People Officer at Nativo.
There are over 700 national corporate members that are recognized as part of the NMSDC, and more than 1,000 corporate members through the 23 regional NMSDC affiliates. Nativo is proud to join the ranks of these members and other minority-owned businesses that have a continuous and ongoing focus on diversity and inclusion.
About Nativo
Nativo is the storytelling platform where brands and publishers can distribute brand stories at scale while gaining more insights about their content than anywhere else. For brands, Nativo enables storytelling at scale with the largest native reach and reveals insights that unlock return-on-content. For publishers, Nativo enriches monetization with the most comprehensive platform for next-generation ad formats and breakthrough technology for accelerated webpages. Nativo's mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today's digital consumer. Learn more www.nativo.com.
Pharma advertisers are facing a fundamental challenge: justify value at every impression.
Read More
Part 2: Advertising in the Age of Accountability — Navigating Pharma’s New Media Mandate
Pharma’s future competitiveness won’t hinge solely on clinical data. It’ll depend on cultural relevance.
Read More
Part 1: From Science to Storytelling — Why Pharma’s Future Depends on Emotional Equity
Activate quickly and efficiently based on your goals and budget
Read More
Back to School, Better: Smart Advertising Strategies for 2025