Nativo's Rob Leff Named a Finalist for Los Angeles Business Journal’s CFO of the Year Awards

Rob Leff Named Finalist for Los Angeles Business Journal’s CFO of the Year Awards

Rob Leff, CFO of Nativo, has been named a finalist for Los Angeles Business Journal’s CFO of the Year Awards. The awards dinner, scheduled for September 21, 2023, honors finance professionals in the Los Angeles region for their ongoing efforts as outstanding financial stewards.

Rob is a versatile leader with more than 25 years of experience and expertise in financial operations and strategy, mergers and acquisitions, business intelligence, revenue management, and investor relations. His expertise in media and corporate strategy and development made him an ideal candidate for CFO at Nativo. Since assuming the role, he’s implemented meaningful change at a rapid pace with the support of executive leadership. He has been instrumental in negotiations, improving the terms of our deals, and raising $25MM in structured capital to drive impactful change both short and long term.

Before joining Nativo, Rob served as Chief Investment Officer and CFO for VideoAmp, where he was integral to continued exponential growth including securing financing. Rob also served as CFO at OpenX, implementing an innovative industry-first publisher payment guarantee program. Prior to that, Leff spent 7+ years as Chief Financial Officer at Fandango, where he led the company through tremendous growth and global expansion, including the acquisitions of Flixster and Rotten Tomatoes among other major deals. Rob is a graduate of Northwestern University and has an MBA from Kellogg School of Management.

For more information about LABJ’s CFO of the Year Award, visit



Master the Art of Engaging Your Audience with Your Brand Story

Looking to Forge Deeper Bonds with Corporate Stakeholders? Harness the Power of Your Distinctive Brand Narrative

Case Study

Learn How a Leading Beauty Retailer Partnered with Nativo to Amplify LGBTQ+ Voices Year-Round

Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands

Native Advertising 101

Programmatic vs. Native Display Advertising

Exploring the Worlds of Programmatic and Native Display Advertising: Differences, Benefits, and Strategies