Seasonal: Tax and Finance Package

Let Nativo help you activate engaging campaigns within the Business and Finance vertical to connect your content to outcomes

The Landscape

Taxes are inevitable and complex — consumers are yearning to understand how to maximize tax refund plans and take a proactive approach to tax planning and financial management.

Utilize Content to Build Trust

  • Knowledge is Key: There is a need for increased financial literacy, close the education gap by creating digestible content to build confidence across the landscape.
  • Ditch General Messaging: Market to your audience – your whole audience & no one but your audience.
  • Value-Driven Content: Facing financial uncertainty can be overwhelming, utilize thought-leadership content that creates an emotional connection.

Key Activation Periods: Why and When to Activate with Nativo

  1. Tax Season (Feb-April): Encourage clients to consult with you during this critical period to optimize tax strategies and ensure accurate filings, highlighting the unique value of your expertise.
  2. Maximize Investments (May-June): Guide clients in reinvesting their tax returns, bonuses, and other income effectively. Offer strategic advice to enhance the performance of their active accounts.
  3. Prepare for the Future (June-August): Assist clients in planning for retirement, restructuring debt, and setting up efficient payment plans. Use this time to fortify their financial stability and long-term goals.

Reach Premium Publishers At Scale

Activate Your Way: Managed Services, Self-Service Activation or Programmatically.

Resources

Research
Predictive Audiences 101

5 Reasons to Use Video to Reach Gen Z

Video stands out as the most engaging content medium among Gen Z

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Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business

How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search

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How to Get Ahead of Holiday Shopping: Benefits of Early Activation

Maximize your impact during this festive season