Cookies are going away, the walls of the walled gardens of content are getting higher, and brands are left wondering how they can meaningfully connect with their most valuable audiences. For publishers, that means opportunity. This session unpacks recent developments and talks through strategies for:
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric
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Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion
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Nativo Hires TripleLift Veteran Michael Lehman as Its New President
Understanding the differences between commerce media and retail media is crucial to developing effective advertising campaigns
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Commerce Media vs. Retail Media: The Differences Marketers Need to Know