No Cookies? No Problem! How Publishers Will Thrive in the Cookieless Era

Cookies are going away, the walls of the walled gardens of content are getting higher, and brands are left wondering how they can meaningfully connect with their most valuable audiences. For publishers, that means opportunity. This session unpacks recent developments and talks through strategies for:

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• Helping bring the right message to the right people in the right places 
• Targeting solutions that don't rely on cookies
• How to measure campaign success without cookies

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