Cookies are going away, the walls of the walled gardens of content are getting higher, and brands are left wondering how they can meaningfully connect with their most valuable audiences. For publishers, that means opportunity. This session unpacks recent developments and talks through strategies for:
Video stands out as the most engaging content medium among Gen Z
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5 Reasons to Use Video to Reach Gen Z
How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search
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Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business
Maximize your impact during this festive season
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How to Get Ahead of Holiday Shopping: Benefits of Early Activation