Cookies are going away, the barriers surrounding walled gardens are getting ever higher, and brands are left wondering how to meaningfully connect with their most valuable audiences—and how to measure the effectiveness of those connections.
Discover alternative targeting solutions and effective strategies brands can use for delivering messages to the right audience without relying on cookies from Greg Friend, VP of Content, Strategy, and Insights at Nativo. You’ll learn:
Video stands out as the most engaging content medium among Gen Z
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5 Reasons to Use Video to Reach Gen Z
How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search
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Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business
Maximize your impact during this festive season
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How to Get Ahead of Holiday Shopping: Benefits of Early Activation