Cookies are going away, the barriers surrounding walled gardens are getting ever higher, and brands are left wondering how to meaningfully connect with their most valuable audiences—and how to measure the effectiveness of those connections.
Discover alternative targeting solutions and effective strategies brands can use for delivering messages to the right audience without relying on cookies from Greg Friend, VP of Content, Strategy, and Insights at Nativo. You’ll learn:
Retail TouchPoints | Why leading with value, trust and consumer-first solutions matters this BTS season
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How to Plan Back-to-School Campaigns in a Tense Economic Environment
AdExchanger | In a world where AI agents are the new gatekeepers, content marketing is not just a brand builder.
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Marketing To Machines: A New Performance Strategy In The Age Of AI Agents
Pharma advertisers are facing a fundamental challenge: justify value at every impression.
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Part 2: Advertising in the Age of Accountability — Navigating Pharma’s New Media Mandate