Cookies are going away, the barriers surrounding walled gardens are getting ever higher, and brands are left wondering how to meaningfully connect with their most valuable audiences—and how to measure the effectiveness of those connections.
Discover alternative targeting solutions and effective strategies brands can use for delivering messages to the right audience without relying on cookies from Greg Friend, VP of Content, Strategy, and Insights at Nativo. You’ll learn:
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric
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Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion
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Nativo Hires TripleLift Veteran Michael Lehman as Its New President
Understanding the differences between commerce media and retail media is crucial to developing effective advertising campaigns
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Commerce Media vs. Retail Media: The Differences Marketers Need to Know