MediaPost | July 13, 2020 - A lot of industries have been hard hit by the ongoing COVID-19 pandemic, and travel is no exception. For these industries, it might seem like now is a good time to pause marketing spend to preserve capital - but research, and the experiences of our clients, say otherwise.
Since March, North Dakota Tourism has averaged a CTR 2X our tourism benchmarks by shifting their strategy to align more closely with consumer behavior. By adjusting their content distribution strategy to focus on hyper-local audiences and creative content around road trips and national parks, this destination marketing organization brought joy and adventure into the lives of avid travelers when they needed it the most.
Looking to Forge Deeper Bonds with Corporate Stakeholders? Harness the Power of Your Distinctive Brand Narrative
Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands