What A Girl Wants Is Her Dream Car

Scotty Reiss, Founder and CEO of a Girl’s Guide to Cars, on what women actually want and the end of traditional auto sales.

What a Girl Wants is her Dream Car (with Scotty Reiss, CEO of a Girl’s Guide to Cars)

This week we sat down with Scotty Reiss, the founder and CEO of a Girl’s Guide to Cars. Andy and Scotty talk dream cars, what women actually want from a vehicle, and the next moves for Genesis.

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Resources

Press
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Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes

New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric

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Press

Nativo Hires TripleLift Veteran Michael Lehman as Its New President

Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion

Commerce Media

Commerce Media vs. Retail Media: The Differences Marketers Need to Know

Understanding the differences between commerce media and retail media is crucial to developing effective advertising campaigns