What A Girl Wants Is Her Dream Car

Scotty Reiss, Founder and CEO of a Girl’s Guide to Cars, on what women actually want and the end of traditional auto sales.

What a Girl Wants is her Dream Car (with Scotty Reiss, CEO of a Girl’s Guide to Cars)

This week we sat down with Scotty Reiss, the founder and CEO of a Girl’s Guide to Cars. Andy and Scotty talk dream cars, what women actually want from a vehicle, and the next moves for Genesis.

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Resources

News

Part 2: Advertising in the Age of Accountability — Navigating Pharma’s New Media Mandate

Pharma advertisers are facing a fundamental challenge: justify value at every impression.

News

Part 1: From Science to Storytelling — Why Pharma’s Future Depends on Emotional Equity

Pharma’s future competitiveness won’t hinge solely on clinical data. It’ll depend on cultural relevance.

Deals & Packages

Back to School, Better: Smart Advertising Strategies for 2025

Activate quickly and efficiently based on your goals and budget