What A Girl Wants Is Her Dream Car

Scotty Reiss, Founder and CEO of a Girl’s Guide to Cars, on what women actually want and the end of traditional auto sales.

What a Girl Wants is her Dream Car (with Scotty Reiss, CEO of a Girl’s Guide to Cars)

This week we sat down with Scotty Reiss, the founder and CEO of a Girl’s Guide to Cars. Andy and Scotty talk dream cars, what women actually want from a vehicle, and the next moves for Genesis.

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Resources

Predictive Audiences 101

Predictive Audiences: A Path to Improved Monetization for Publishers

How to enhance user engagement and open new avenues for monetization

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Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

Nativo worked with sports drink brand to boost sales

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