Hardcore Avid Hockey Fans

Heidi Browning, CMO of the NHL, talks industry insights and how COVID-19 turbocharged the league's creative revolution.

Hardcore Avid Hockey Fans (with Heidi Browning, CMO of the NHL)

This week Andy catches up with CMO of the NHL Heidi Browning. Heidi and Andy discuss how the creative angle of the NHL has evolved due to COVID, social media platforms, and great creative versus optimized data.

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Resources

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Predictive Audiences: A Path to Improved Monetization for Publishers

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