Reimagining Your Content Metrics: How to Embrace the Power of Qualitative Insights

Discover the benefits of blending qualitative and quantitative measurement

Click-through rate, likes, conversions, cost-per-click…as branded content evolved into the workhorse of digital marketing, huge importance was placed on quantifying its effectiveness and attaching data to each dollar spent. But are your longstanding quantitative metrics still the best choices? Or is an outdated approach skewing your perception about which activations are worth the investment?

And quantitative measurement alone can’t tell the whole story – meaning marketers are left making decisions with incomplete information. Only by creating space for qualitative and holistic measurement can brands tap into the full potential of their branded content and master true full-funnel marketing.

What you will take away from this webinar:

  • Recommendations for pivoting specific KPIs for more significant impact and accuracy
  • Guidelines for generating creative insights
  • Best practices for performance storytelling

Download our on-demand webinar and rethink the way you evaluate content marketing.


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