Click-through rate, likes, conversions, cost-per-click…as branded content evolved into the workhorse of digital marketing, huge importance was placed on quantifying its effectiveness and attaching data to each dollar spent. But are your longstanding quantitative metrics still the best choices? Or is an outdated approach skewing your perception about which activations are worth the investment?
And quantitative measurement alone can’t tell the whole story – meaning marketers are left making decisions with incomplete information. Only by creating space for qualitative and holistic measurement can brands tap into the full potential of their branded content and master true full-funnel marketing.
What you will take away from this webinar:
Looking to Forge Deeper Bonds with Corporate Stakeholders? Harness the Power of Your Distinctive Brand Narrative
Read More
Master the Art of Engaging Your Audience with Your Brand Story
Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands
Read More
Learn How a Leading Beauty Retailer Partnered with Nativo to Amplify LGBTQ+ Voices Year-Round
Exploring the Worlds of Programmatic and Native Display Advertising: Differences, Benefits, and Strategies
Read More
Programmatic vs. Native Display Advertising