Click-through rate, likes, conversions, cost-per-click…as branded content evolved into the workhorse of digital marketing, huge importance was placed on quantifying its effectiveness and attaching data to each dollar spent. But are your longstanding quantitative metrics still the best choices? Or is an outdated approach skewing your perception about which activations are worth the investment?
And quantitative measurement alone can’t tell the whole story – meaning marketers are left making decisions with incomplete information. Only by creating space for qualitative and holistic measurement can brands tap into the full potential of their branded content and master true full-funnel marketing.
What you will take away from this webinar:
Brands that embrace predictive, engagement-driven audience building will set themselves up for stronger performance in the years ahead
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Delivered to Better Audiences: How to Unlock Incrementality in 2025
Brands need to reach audiences in environments that enhance trust, attention, and brand favorability
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Served in Better Places: Why Direct Publisher Access Matters More Than Ever
Better insights both inform your strategy and actively improve it, every step of the way
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Validated by Better Insights: Why Deeper Intelligence Is the New Competitive Advantage