Rethink Your Content KPIs: Capture Better Insights With Qualitative Measurement

Watch our on-demand webinar on the benefits of blending qualitative and quantitative measurement

Click-through rate, likes, conversions, cost-per-click…as branded content evolved into the workhorse of digital marketing, huge importance was placed on quantifying its effectiveness and attaching data to each dollar spent. But are your longstanding quantitative metrics still the best choices? Or is an outdated approach skewing your perception about which activations are worth the investment?

Watch "Rethink Your Content KPIs: Capture Better Insights With Qualitative Measurement", a Nativo webinar, on-demand now to learn:

  • Recommendations for pivoting specific KPIs for greater impact and accuracy
  • Guidelines for generating creative insights
  • Best practices for performance storytelling

Resources

Publisher

How Sponsored Content Can Strengthen Revenue in a Downturn

How to thrive and strengthen revenue during the potential downturn

Webinar

The 2023 Healthcare Landscape: Delivering Value and Building Patient Relationships Using Branded Content

Watch our on-demand webinar on the attitudes, pain points & priorities of the 2023 healthcare patient

Webinar

Rethink Your Content KPIs: Capture Better Insights With Qualitative Measurement

Watch our on-demand webinar on the benefits of blending qualitative and quantitative measurement