The 174x Return On Ad Spend Formula For GNC

Issue

As the trusted leader in innovative solutions and high-quality products, GNC strives to make it easy for all customers to learn more about its offerings in health and nutrition related products.

GNC – who specializes in vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products – knew they needed an updated way to reach customers in light of changing shopping behaviors during the pandemic.

GNC partnered with Nativo for an engaging solution beyond traditional display.

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Intelligence

GNC leveraged our in-house creative team of strategists, researchers, planners, writers, designers and developers for creative recommendations, including:

• Data-backed best practice headline formulations, including tactics such as:
• Stating How (e.g. “See How Strength Is Built From the Inside Out”)
• Curiosity Gap
• Tips
• Action Language (e.g. “Push Yourself to New Limits [Discover Unbreakable Performance]”)
• A/B testing with real-time optimization for the most efficient engagement across publishers and devices
• Best-performing ad format options, including:
• Native Video
• Native Display

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Idea

Utilize Nativo’s video and native display formats to raise awareness for UNBREAKABLE PERFORMANCE™ – science-based supplements co-founded by TV personality and NFL sports reporter Jay Glazer – by reaching audiences where they were already paying attention: directly within publisher content.

Impact

In just one month, Nativo was able to drive 174x Return on Ad Spend (RoAS) and 10x greater CTR than traditional display through:

• boosting awareness of the new product line
• real-time testing for copy and image options
• optimizing click-through rates (CTR) in real time

Campaign Results:

To learn more, contact us