As the trusted leader in innovative solutions and high-quality products, GNC strives to make it easy for all customers to learn more about its offerings in health and nutrition related products.
GNC – who specializes in vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products – knew they needed an updated way to reach customers in light of changing shopping behaviors during the pandemic.
GNC partnered with Nativo for an engaging solution beyond traditional display.
GNC leveraged our in-house creative team of strategists, researchers, planners, writers, designers and developers for creative recommendations, including:
Utilize Nativo’s video and native display formats to raise awareness for UNBREAKABLE PERFORMANCE™ – science-based supplements co-founded by TV personality and NFL sports reporter Jay Glazer – by reaching audiences where they were already paying attention: directly within publisher content.
In just one month, Nativo was able to drive 174x Return on Ad Spend (RoAS) and 10x greater CTR than traditional display through:
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Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands