Digital Content Next | July 29, 2020 - The browser wars take no prisoners - including publisher monetization. In Digital Content Next, Josh Torok, Nativo senior product manager, breaks down why the server-side is the solution.
Many publishers rely on client-side bidding for site monetization, but its dynamics aren’t always in their best interest. Client-side bidding promotes a poor UX due to latency, carry non-data regulation compliancy risks and lead to browser over-reliance. To extricate themselves from this ongoing cycle and futureproof their ad revenue, publishers should look to the server-side.
The server-side brings publishers autonomy, sustainability and control of monetization through three chief benefits:
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Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands