Stale Cookies: It's Time To Move On Even As Google Keeps Stalling

Watch our on-demand webinar to learn recent developments and strategies for advertisers to reach audiences effectively, while maintaining user privacy.

A cookieless environment? When, oh when? In the meantime, there are opportunities for innovation and creativity. This webcast from Ad Age and Nativo will cover why and how we should move away from cookies as quickly as possible, allowing advertisers to reach audiences effectively, while maintaining user privacy and creating a more beneficial experience for all parties.

From consumer-related privacy concerns to better performance and more efficient campaigns, we’ll look at some real world examples of how brands and publishers are starting to use alternate solutions. These include contextual advertising, zero- and first-party data and predictive audiences. For brands, as well as publishers, that means opportunity.

This session unpacks recent developments and strategies, including:

  • How to use content-engagement data to build an audience model based on behavior rather than attributes.
  • How predictive audiences outperform traditional targeting, dramatically improving viewable clickthrough rates and engagement.
  • How to employ new audience-centric marketing models to infuse your business activities with a customer-first mindset.

Fill out the form below to download the full webinar.

Resources

Deals & Packages

The Ultimate Guide to Maximizing Brand Impact During the Back-to-School Season

Connect authentically with the vibrant community of students, parents, and educators

Predictive Audiences 101
Research

How to Unlock Marketing Success with SPARC: A Superior Alternative to Cookie-Based Targeting

SPARC represents the future of audience targeting

Webinar

Stale Cookies: It's Time To Move On Even As Google Keeps Stalling

Watch our on-demand webinar to learn recent developments and strategies for advertisers to reach audiences effectively, while maintaining user privacy.