Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand. As the industry shifts to a new era focused on consumer privacy, publishers have the opportunity to capitalize on this trend to improve advertising revenue. Let's explore how we got here:
We believe publishers have the ability to write the story of what happens next, and we believe it will include more premium and direct demand sources and a lot less indirect demand. To learn more about how publishers can take this opportunity to improve advertising revenue, download our latest eBook.
Pharma advertisers are facing a fundamental challenge: justify value at every impression.
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Part 2: Advertising in the Age of Accountability — Navigating Pharma’s New Media Mandate
Pharma’s future competitiveness won’t hinge solely on clinical data. It’ll depend on cultural relevance.
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Part 1: From Science to Storytelling — Why Pharma’s Future Depends on Emotional Equity
Activate quickly and efficiently based on your goals and budget
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Back to School, Better: Smart Advertising Strategies for 2025