The Tide is Changing: Privacy is a Publisher’s Opportunity

Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand

Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand. As the industry shifts to a new era focused on consumer privacy, publishers have the opportunity to capitalize on this trend to improve advertising revenue. Let's explore how we got here:

Sources: MIT, California DOJ, Digiday, Mozilla, Brave, Washington Post

We believe publishers have the ability to write the story of what happens next, and we believe it will include more premium and direct demand sources and a lot less indirect demand. To learn more about how publishers can take this opportunity to improve advertising revenue, download our latest eBook.

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Resources

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