Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand. As the industry shifts to a new era focused on consumer privacy, publishers have the opportunity to capitalize on this trend to improve advertising revenue. Let's explore how we got here:
We believe publishers have the ability to write the story of what happens next, and we believe it will include more premium and direct demand sources and a lot less indirect demand. To learn more about how publishers can take this opportunity to improve advertising revenue, download our latest eBook.
We're pleased to share that Nativo has joined Media Framework’s network of diversity suppliers through MAVEN
Minority-Owned Nativo Joins MAVEN Database As Certified Diversity Supplier
Dive into audience questions below as we unravel the possibilities AI brings to the table
AI’s Impact on Content Creation, Marketing, Authenticity and Ethics
Nativo worked with A Japanese luxury automaker sought to improve the scale of their prospecting audience and deepen consideration for their vehicle
Leading Luxury Automaker Boosts ROI Performance with Nativo Predictive Audiences