The Tide is Changing: Privacy is a Publisher’s Opportunity

Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand

Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand. As the industry shifts to a new era focused on consumer privacy, publishers have the opportunity to capitalize on this trend to improve advertising revenue. Let's explore how we got here:

Sources: MIT, California DOJ, Digiday, Mozilla, Brave, Washington Post

We believe publishers have the ability to write the story of what happens next, and we believe it will include more premium and direct demand sources and a lot less indirect demand. To learn more about how publishers can take this opportunity to improve advertising revenue, download our latest eBook.

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Resources

Webinar

No Cookies? No problem. How To Target and Measure in the New Cookieless Era

Watch our on-demand webinar to learn targeting solutions and strategies brands can use to reach their target audience

Case Study

How a Tourism Board Engaged Diverse Travelers with Curated Content Through Nativo

Nativo partnered with a tourism board to create tailor-made content aimed at fostering engagement among Black travelers

Case Study
Contextual Targeting 101

Leading Beauty Retailer Uses Nativo Predictive Audiences to Increase Performance 66%

A leading beauty retailer expands reach of holiday shoppers using Nativo Predictive Audiences