Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand. As the industry shifts to a new era focused on consumer privacy, publishers have the opportunity to capitalize on this trend to improve advertising revenue. Let's explore how we got here:
We believe publishers have the ability to write the story of what happens next, and we believe it will include more premium and direct demand sources and a lot less indirect demand. To learn more about how publishers can take this opportunity to improve advertising revenue, download our latest eBook.
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric
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Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion
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Nativo Hires TripleLift Veteran Michael Lehman as Its New President
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Understanding the differences between commerce media and retail media is crucial to developing effective advertising campaigns
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Commerce Media vs. Retail Media: The Differences Marketers Need to Know
