Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand. As the industry shifts to a new era focused on consumer privacy, publishers have the opportunity to capitalize on this trend to improve advertising revenue. Let's explore how we got here:
We believe publishers have the ability to write the story of what happens next, and we believe it will include more premium and direct demand sources and a lot less indirect demand. To learn more about how publishers can take this opportunity to improve advertising revenue, download our latest eBook.
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